![]() ![]() Any company can also bid separately but if the valuation of the singular composite bid is more than the cumulative amount of singular bids, then that is considered by the Board. The BCCI normally categorizes various broadcast deals like TV, digital (streaming), radio, and social media but last time, it allowed separate as well as one composite bid. Star India is a wholly-owned subsidiary of The Walt Disney Company India. ![]() ![]() Star had bid nearly Rs 5300 crore more as Sony's final composite bid was Rs 11,050 crore (USD 1.47 billion). The last time around, there were only two major players in the TV and digital media rights market with Star India handsomely outbidding Sony, who held the rights from 2008-2017. Any foreign company showing interest in buying IPL properties needs to have an Indian wing.
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